Overview
Upsell landing page redesign
For this project I collaborated with a UX researcher, product manager/copy writer, and developer, as a Freelance design lead (UI/Visual/UX) to successfully make these pages come to life - and created the designs, layouts, iconography, images, selected the images for these pages within posed branding and technical constraints.
Through thorough user testing, and multiple design iterations, the page's click-through rate increased from 0.6% to 65%.
Project Details
Date: December 2013
Roles: Visual & UI Design, Creative Direction,
Client: GoDaddy Bookkeeping
