Upsell landing page redesign

For this project I collaborated with a UX researcher, product manager/copy writer, and developer, as a Freelance design lead (UI/Visual/UX) to successfully make these pages come to life - and created the designs, layouts, iconography, images, selected the images for these pages within posed branding and technical constraints.
Through thorough user testing, and multiple design iterations, the page's click-through rate increased from 0.6% to 65%.

Project Details

Date: December 2013

Roles: Visual & UI Design, Creative Direction,

Client: GoDaddy Bookkeeping


About Me

San Francisco resident for 20 years. Father of two. Active as a fine artist. Traveled to every continent (including Antarctica) and 70 countries so far. Avid reader. Skateboarder. Runner. Coffee drinker. I’m Dutch.

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